MECHANICAL WATCHES. PERSONAL MEANING.

Make time
for what
matters.

A watch should do more than tell the time.
It should remind you how to spend it.

Explore the collection
ATTENTION. CARE. PURPOSE.01 / THE STOIC PERSPECTIVE
STOIC | The Equinox
The EquinoxDiscover this timepiece

A DIFFERENT MEASURE OF TIME

Some watches mark a milestone.
Others carry a memory.
The best become part of your story.

Meet the founder

THE CURRENT COLLECTION

Find your everyday
reminder.

Explore the current STOIC collection, shaped by the virtues that guide us.

View the complete catalog
Jason Schaaf, founder of STOIC TimepiecesFAMILY. CURIOSITY. CRAFT.

A NOTE FROM JASON

It started
at a workbench.

My family’s roots trace back to Londorf, Germany. My grandfather was a machinist, and I remember him working on watches in his basement. My father, an Army aviator, showed me the movement inside his automatic Seiko.

Years later, after West Point and a career in technology, I found my way back to that curiosity. Today, I’m building watches that carry personal meaning.

Read the full STOIC story
Jason SchaafUnited States Military Academy, Class of 1994Founder, STOIC Timepieces

PRINCIPLES TO CARRY WITH YOU