Tradition in Every Turn.

Each STOIC watch is handmade and assembled in the United States—honoring a rich legacy of the Schaaf family watchmaking tradition born in the Glashutte region of Germany in the 1800's.With every build, we value precision, patience, and purpose—virtues at the heart of both our craft and our philosophy.

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The Four Virtues

  • Courage

    “A brave heart beats louder than fear.”
    Designed to stand out—built to endure.

  • Wisdom

    “Think clearly, act wisely.”
    The timepiece for the reflective mind.

  • Temperance

    “In restraint, there is power.”
    Where elegance meets discipline.

  • Justice

    “Do the right thing, even when no one’s watching.”
    Built on principle. Made to last.

Time, Philosophy, and Craft.

STOIC was born from a personal pursuit of meaning, discipline, and legacy. Inspired by the timeless principles of Stoicism—Courage, Wisdom, Temperance, and Justice—each watch is more than a timepiece; it’s a reminder.

Built by hand. Forged with intention. Every STOIC watch honors the enduring craft of American watchmaking, echoing a tradition that dates back to the 1800s. But more than heritage, STOIC is about mindset—about choosing clarity over chaos, purpose over distraction, and action over excuses.

Because the moments we live matter. And how we live them? That’s what makes us STOIC.

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